Allure (noun)

1. A quality or feature that attracts or interests someone.
2. The power to attract, interest, or entice someone.

Origin:

Middle english: from old french alure, from alurer 'to lure', from a- (from latin ad- 'to, towards') + lure (noun), from old french lurer.

Examples:

1. The allure of exotic destinations can be difficult to resist.
2. The allure of a career in show business has drawn many aspiring actors and singers.
3. The allure of a prestigious university can be tempting for many students.
4. The allure of luxury cars and expensive watches can be tempting for some people.
5. The allure of the outdoors attracts many people to nature-based activities like hiking and camping.