Aspirational (adjective)

1. Relating to or characterized by aspirations or ambition.
2. Relating to or denoting a product, service, or lifestyle that is seen as desirable but may be difficult to attain.

Origin:

From the verb "aspire" meaning to have a strong desire or ambition to do something. .

Examples:

1. The company's aspirational marketing campaign was aimed at attracting successful and wealthy customers.
2. The aspirational goals of the organization were to become a leader in the industry.
3. The aspirational brand's products were only available to a select few.
4. She had an aspirational mindset and was determined to succeed.
5. The aspirational lifestyle magazine featured articles on luxury travel and high-end fashion.