Cannibalization (noun)

The act or practice of one business unit or product line taking sales or market share away from another business unit or product line within the same company.

Origin:

The word "cannibalization" comes from the combination of the word "cannibal" and the suffix "-ization" which refers to the act of eating or consuming of one"s own kind.

Examples:

1. The company experienced cannibalization due to the launch of the new product.
2. The company was worried about cannibalization when launching the new product, but it ended up increasing overall revenue.
3. Cannibalization can be a positive or negative effect depending on the strategy of the company.
4. The company's new product line caused cannibalization of its older products.
5. The company tried to avoid cannibalization by positioning the new product in a different market segment.