Cheapen (verb)

1. To make something less valuable or less respected.
2. To reduce the price of something.

Origin:

From middle english chepen, from old english cēapian "to buy", from cēap "bargain, sale".

Examples:

1. He cheapened the value of the company by cutting corners on product quality.
2. The scandal cheapened the reputation of the politician.
3. The store cheapened the products to attract more customers.
4. The flood of low-quality imports cheapened the domestic product.
5. He cheapened the car by installing cheap parts.