Conceptualize (verb)

Form a concept or idea of something.

Origin:

Late 19th century: from concept + -ualize.

Examples:

1. The team spent several months conceptualizing the project.
2. The scientist conceptualized a new theory.
3. The designer conceptualized a design inspired by nature.
4. The team struggled to conceptualize a solution to the problem.
5. The marketing team conceptualized a new brand strategy.