Cred (noun)

The belief in the ability or character of a person or organization, especially as it relates to their ability to fulfill their obligations or promises.

Origin:

Shortened from credibility, from middle english credibilite, from latin credibilitas, from credibilis ("worthy of belief, credible"), from credere ("to believ.e")

Examples:

1. He has a lot of cred in the industry.
2. The company's cred was damaged by the scandal.
3. He lost his cred when he broke his promise.
4. The company's cred was high among its customers.
5. The singer's cred was established by his hit song.