Demographic
(noun)
The statistical data of a population, especially those showing average age, income, education, etc.
Origin:
From the greek words 'demos' meaning 'people' and 'graphia' meaning 'to write'.
Examples:
- The marketing department studied the demographic data to determine the target audience for their new product.
- The political campaign was carefully designed to appeal to the specific demographic of young voters.
- The latest census report provides a comprehensive overview of the demographic makeup of the country.
- The company's research showed that the demographic of their core customers was rapidly aging.
- The area's demographic shifted dramatically with the influx of young professionals and families.