Devalue (verb)

1. To reduce the value of a currency in relation to other currencies.
2. To reduce the intrinsic or perceived value of something.

Origin:

From french dévaluer ("to devalue") from de- ("away from") + valuer ("to value"), from latin valere ("to be worth").

Examples:

1. The country's government devalued the currency to try to boost exports.
2. The scandal caused the company's stock to devalue.
3. The property market devalued causing many people to lose a lot of money.
4. The brand was devalued by poor management.
5. He was accused of devaluing the company's reputation by spreading false rumors.