Direction (noun)

1. A course or way in which someone or something is moving or developing.
2. The line along which something is facing or moving forward.
3. A course or path pointed toward a goal.
4. A specified direction of movement or development.

Origin:

Late middle english (denoting guidance or instruction): from latin directio(n-), from dirigere "set straight, direct".

Examples:

1. He set out in the direction of the coast.
2. We've changed direction and are now going north.
3. A product whose sales are moving in a positive direction.
4. The plane was flying in a northerly direction.
5. The project has taken a new direction in its development.