Disincentive (noun)

1. A factor that discourages or deters someone from taking an action or pursuing a goal.
2. A thing that makes a particular action or behavior less appealing or less likely to occur.

Origin:

From the latin word "desincentivum" which means discouragement.

Examples:

1. The high cost of tuition is a disincentive for many students considering attending college.
2. The lack of job security is a disincentive for employees looking for a new job.
3. The long commute time was a major disincentive for taking the job offer.
4. The high tax on luxury goods is a disincentive for people to buy them.
5. The penalties for breaking the law serve as a disincentive for people to commit crimes.