Downmarket (adjective)

1. Of or relating to a lower-priced market segment.
2. Being in a lower-priced or lower-quality range than previously.

Origin:

Derived from combining the words 'down' and 'market'.

Examples:

1. The company's strategy shifted towards a downmarket segment of the market.
2. The city's economy has declined and many businesses have gone downmarket.
3. The once luxurious hotel has downgraded its services and gone downmarket.
4. She was not happy to find that the shoes she bought were downmarket versions of the ones she wanted.
5. Downmarket products often sacrifice quality for affordability.