Embarrass (verb)

1. Cause (someone) to feel self-conscious and uncomfortable by creating a situation that is difficult for them.
2. Cause (someone) to feel awkward, confused, or ashamed.

Origin:

From the french word "embarrasser" meaning "to block, encumber, or obstruct".

Examples:

1. His mistake embarrassed him in front of his colleagues.
2. She embarrassed him by bringing up his past failures in front of his friends.
3. I was embarrassed by my lack of knowledge on the subject.
4. His behavior embarrassed her in public.
5. The company's poor performance embarrassed the CEO.