Endorsement
(noun)
- Formal approval or support.
- A signature on the back of a cheque or bill of exchange authorizing payment to a specified person.
Origin:
Mid 17th century: from french endossement, from endosser 'to endorse'.
Examples:
- The endorsement of the famous singer brought popularity to the brand.
- The athlete's endorsement of the sportswear helped it to sell better.
- The actor's endorsement of the political candidate caused a lot of controversy.
- The doctor's endorsement of the medicine made it more trustworthy.
- The endorsement was required for the payment of the cheque.