Enticement (noun)

1. The act of tempting or enticing someone to do something, especially by offering something appealing or desirable.
2. Something that is tempting or alluring.

Origin:

From the old french word 'enticement', meaning 'allurement, temptation'.

Examples:

1. The enticement of a free trial offer convinced many customers to sign up for the new service.
2. The enticement of a big salary was too much for the young professional to resist.
3. The enticements of city life were too great for the small-town resident, who moved to the city.
4. The new restaurant's menu offered a range of delicious enticements to customers.
5. The enticement of a tropical vacation was the perfect incentive to close the business deal.