Gimmickry (noun)

The use of tricks or devices to attract attention or gain an advantage, especially in advertising or politics.

Origin:

The word "gimmickry" is derived from the word "gimmick" which means a trick or device used to attract attention, and "-ry" which means the state or quality of being so. the word was first used in the early 20th century.

Examples:

1. The company's new advertising campaign was criticized for its gimmickry.
2. The politician's speech was full of gimmickry and empty promises.
3. The product's packaging was designed to grab attention through gimmickry.
4. The movie relied too much on special effects and gimmickry to be truly engaging.
5. The magician's tricks were just gimmickry to distract the audience.