Goodwill (noun)

1. A kindly feeling of approval and support.
2. Favorable disposition or attitude towards someone or something.
3. The value of a business's reputation and customer relationships.

Origin:

Mid 16th century: from good will, translating latin bonae voluntatis. goodwill is an intangible asset that represents the value of a business's reputation, including factors such as its brand name, good customer relations, and any patents or proprietary technology.

Examples:

1. The company has a lot of goodwill in the community.
2. He won the goodwill of his colleagues with his hard work.
3. The goodwill of the company was a major factor in its success.
4. The goodwill of the customers is essential to the company's growth.
5. The goodwill of the company was reflected in its high stock price.