Initiative (noun)

1. The power or opportunity to begin or take the lead in an activity or project.
2. A proposal or measure put forward for consideration or action.

Origin:

From middle french initiative, from latin initiativus, from initium ("beginnin.g")

Examples:

1. The company is taking the initiative to reduce its carbon footprint.
2. The new initiative aims to improve the quality of education in the country.
3. He took the initiative to organize the company's charity event.
4. The initiative was put forward by a group of concerned citizens.
5. The initiative failed due to lack of support from the government.