Innovate (verb)

1. Introduce new ideas, devices, or methods.
2. Make changes in something established, especially by introducing new methods, ideas, or products.

Origin:

Late 16th century (in the sense "renew, revive"): from latin innovat- "renewed", from the verb innovare, from in- "into" + novus "new".

Examples:

1. The company has always been known for its ability to innovate and adapt to new market conditions.
2. The new technology is a game changer, it will innovate the way we work and communicate.
3. Innovation is critical to the company's success and growth.
4. The government is taking steps to innovate the education system.
5. He has a talent for finding ways to innovate and improve existing products.