Mantra (noun)

1. A word or sound repeated to aid concentration in meditation.
2. A word or phrase repeated often or at regular intervals, such as a slogan or catchphrase.

Origin:

From sanskrit मन्त्र (mantra, "sacred text, counsel, prayer"), from मन्त्रना (mantranā, "to advise, to counsel").

Examples:

1. The yoga teacher gave them a mantra to repeat during their meditation.
2. The mantra "om" is considered to be the most sacred in Hinduism.
3. The candidate"s campaign mantra was "Make America Great Again".
4. The company"s mantra is "customer first" and they are always willing to go the extra mile to satisfy their customers.
5. The mantra "peace and love" was a common phrase during the counterculture movement of the 1960s.