Mass-market
(adjective)
- Relating to or designed for the broadest possible market; not limited to a particular niche or demographic.
- Characterized by the production and sale of large quantities of standardized products intended for widespread distribution.
Origin:
Compound of mass and market.
Examples:
- The book became a best-seller because of its mass-market appeal.
- The fashion company specializes in producing mass-market clothing at affordable prices.