Microeconomic
(adjective)
- Relating to microeconomics, the study of the behavior and decision making of individual consumers and firms in the marketplace.
- Of or relating to a small or individual unit of an economy, such as a single firm or household.
Origin:
Derived from the greek words 'mikros' meaning 'small' and 'oikonomia' meaning 'management of a household or administration of resources'.
Examples:
- The microeconomic theory states that individuals make rational choices in the marketplace.
- The microeconomic data showed that small businesses were the engines of job growth in the economy.
- The microeconomic factors that influence consumer behavior include income, tastes, and expectations.
- The microeconomic analysis of the industry showed that smaller firms were more profitable than larger ones.
- The microeconomic policy aimed at promoting competition and reducing barriers to entry for small businesses.