Penetration (noun)

1. The act or process of penetrating, or the state of being penetrated, especially of breaking through a barrier or defense.
2. The ability to enter or affect something deeply and effectively.
3. The degree to which a product or service is adopted and used by customers.

Origin:

From old french penetracion, from latin penetratio, from penetrare (to pass through), from penitus (deep within) + -trare (to draw).

Examples:

1. The company"s new advertising campaign helped increase the product"s penetration in the market.
2. The bullet's penetration was deep enough to cause significant damage.
3. The penetration of the new technology in the market was slow.
4. The penetration of the virus in the population was high.
5. The company's strategy was to increase the penetration of their product in the market.