Posturing (noun)

1. The act of adopting a particular position or attitude, especially for effect or to impress others.
2. The act of striking a pose or displaying oneself in an attractive or impressive manner.

Origin:

From posturing ("adopting a particular position or attitud.e")

Examples:

1. He accused the company of posturing in order to improve its image.
2. The posturing of the two candidates was obvious during the debate.
3. He was accused of posturing in order to impress the investors.
4. The posturing of the models on the runway was quite impressive.
5. The posturing and grandstanding of the politicians is getting old.