Prurience (noun)

1. An excessive or morbid interest in sexual matters.
2. A strong desire for sexual gratification.

Origin:

From late latin prurientia, from prurire ("to itch, to be eager").

Examples:

1. The movie was criticized for its depiction of prurience.
2. His prurience was evident in the way he leered at women.
3. The book was banned for its graphic descriptions of prurience.
4. The advertising campaign was criticized for appealing to prurience.
5. Prurience can be a sign of a deeper psychological issue.