Prurient (adjective)

1. Having or encouraging an excessive interest in sexual matters.
2. Having an excessive interest in sexual matters; lascivious.
3. Having an itch or a desire to gratify one's own sexual desires.

Origin:

The word prurient comes from the latin word "prurire" meaning "to itch" or "to be itchy". it was first used in english in the early 18th century.

Examples:

1. His prurient curiosity made him an unwelcome guest at any party.
2. The prurient content of the film was too much for some viewers.
3. The prurient nature of the novel made it controversial.
4. His prurient interests led him to seek out inappropriate relationships.
5. The prurient nature of the advertisement was criticized by many.