Publicist (noun)

A person who is employed to promote the interests or image of someone else, such as a celebrity, politician, or business.

Origin:

From the latin publicare, meaning 'to make public' or 'to publish'.

Examples:

1. The publicist was tasked with improving the image of the controversial celebrity.
2. The publicist worked tirelessly to secure positive media coverage for the political candidate.
3. The publicist was hired by the company to handle their public relations and reputation management.
4. The publicist was skilled at crafting press releases and dealing with the media.
5. The publicist was able to turn around the negative perception of the brand through effective media campaigns.