Qualitative (adjective)

1. Relating to the quality or characteristics of something rather than its quantity.
2. Relating to the description or analysis of the qualities of something.

Origin:

From the latin word qualitat- meaning "quality" or "kind".

Examples:

1. The research is qualitative, focusing on the experiences of the participants.
2. The report provided a qualitative analysis of the market.
3. The difference between the two products is qualitative, not quantitative.
4. He is conducting a qualitative study on the impact of the new policy.
5. She provided a qualitative explanation of the changes in the company's strategy.