Semiotic
(adjective)
Relating to or concerned with the study of signs and symbols and how they are used to communicate meaning.
Origin:
Mid 19th century: from greek semeƮon 'sign' + -tic.
Examples:
- The semiotic approach to communication was influential in the fields of linguistics, psychology, and philosophy.
- The semiotic theory of signs and meaning was central to the works of Charles Peirce and Ferdinand de Saussure.
- The semiotic analysis of advertising, media, and culture was a common research topic in the social sciences and humanities.
- The semiotic methods for understanding the meanings of texts, images, and sounds were widely used in the fields of interpretation and critique.
- The semiotic perspective emphasized the role of culture, power, and ideology in shaping the meanings of signs and symbols.