Slogan (noun)

1. A phrase or motto associated with a product or service.
2. A catchphrase or a statement repeated frequently.

Origin:

Scottish and northern english, from gaelic sluagh-ghairm cry of a host (of warriors), battle cry; akin to middle irish sluagh army.

Examples:

1. The company"s slogan is "Expect more, pay less.".
2. The campaign slogan is "Change we can believe in.".
3. The slogan of the campaign is "A better future for all".
4. The slogan of the company is "Think different".
5. The slogan of the school is "Excellence in education".