Spiel (noun)

1. A long and elaborate speech or piece of persuasive writing, especially one that is intended to persuade or entertain.
2. A set of words or phrases that a person frequently uses to respond to a particular situation or to promote a particular product or idea.

Origin:

From german spiel ("game, play"), from middle high german spil, from old high german spil, from proto-germanic *spilaz.

Examples:

1. He was famous for his spiel, which was always entertaining and persuasive.
2. The car salesman gave his spiel, trying to convince the customer to buy the car.
3. She had her spiel ready to go, reciting the same lines she always did when trying to sell something.
4. The politician's spiel was full of statistics and promises.
5. The street performer had a long spiel that he used to attract a crowd.