Sponsorship (noun)

1. The action or state of being a sponsor.
2. Financial or other support for an event, activity, or organization.

Origin:

Early 17th century (as a verb): from sponsor, on the pattern of french parrainage. the noun use dates from the early 20th century.

Examples:

1. The company's sponsorship of the arts festival.
2. They offered sponsorship to the team for the next season.
3. The event was made possible by the generous sponsorship of several local businesses.
4. The sponsorship of the event by the company was a great success.
5. The sponsorship of the event brought in a lot of much-needed funds.