Tagline (noun)

A brief and memorable phrase used to express the essence or mission of a brand or organization, often used in advertising or marketing.

Origin:

1970s, from tag + line.

Examples:

1. The company's tagline was 'Just Do It,' which became one of the most recognizable in advertising history.
2. The film's tagline was 'Life is Short. Play More.', which perfectly captured its lighthearted tone.
3. The restaurant's tagline was 'Taste the Adventure,' which encouraged customers to try new and exotic dishes.
4. The product's tagline was 'Think Different,' which conveyed its innovative spirit.
5. The non-profit's tagline was 'Making a Difference,' which reflected its commitment to positive change.