Exhortation (noun)

1. An earnest advice or urging to do something.
2. An impassioned appeal to do something.

Origin:

Late middle english: from latin exhortatio(n-), from exhortare "encourage" (see exhort).

Examples:

1. The coach's exhortation was for the team to give their best.
2. The teacher's exhortation was for the students to study hard.
3. The minister's exhortation was for the congregation to be more charitable.
4. The leader's exhortation was for the followers to keep up the good work.
5. The speaker's exhortation was for the audience to vote for the candidate.