Nonuser (noun)

A person who does not use a particular product or service.

Origin:

Non- + user.

Examples:

1. The company's target audience is nonusers of their products.
2. The study focused on nonusers of the service.
3. The survey found that the majority of nonusers were not aware of the product.
4. The marketing campaign aims to convert nonusers into customers.
5. The nonusers were more likely to be older and less tech-savvy.