Typography (noun)

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Origin:

From greek typos, meaning "form" or "impression", and -graphia, meaning "writing".

Examples:

1. I studied typography in design school to learn how to make text look good on the page.
2. Good typography is essential to make a document easy to read and understand.
3. The website's typography is not consistent, it makes it hard to read the text.
4. The typography of the book is beautiful, it's very easy on the eyes.
5. I need to choose a font that matches the overall typography of the document.